How To Sell Lose Weight Products via Social Media
- StanleyEarning
- May 2, 2017
- 3 min read
There are many online marketers especially female is like to choose beauty and wellness products to start the business. Lose weight product is one of the high trend choice.
I agree that everyone likes SLIM body. According to the number of fitness centre, we can find out that our generations are regarding to fit body.
HOW WE SELL LOSE WEIGHT PRODUCTS VIA SOCIAL MEDIA?
At the moment, I’m helping my customer to create the website and social media tools to market her lose weight products. There few points that I’ve found out to set an effective method to reach more target audience instead of just burn money in social media advertisement.

Point 1 Understand Your Needs & The Products
Understand and use the product before you become the seller is very important. Don’t simply to choose product in the market and sell it to your customers before you get the proven result.

There are over 1,000 or 10,000 brands of lose weight products in the market. Choose the MOST SUITABLE product for yourself and your business. Try to discuss with your supplier before you decide to consume the product by sharing your problem by honestly with the supplier. If the supplier is not able to provide solutions to you before you bought, please change another supplier because supplier is played the important role in your business.
Point 2 Testimonials
Testimonial is your marketing tools to run your business in future. Capture as many as pictures for “before and after” you consume the products.
To make it more effective, please buy a DIGITAL SCALE and do the capture of the weight EVERYDAY. Try to get the picture before your meal is the best choice.

Keep the pictures and name it by date, you can either save to your laptop or upload to cloud drive. Make sure you can use it after few days ago.
For the moment, don’t share it to your social media timeline before you confirm the result because CREDIBILITY is IMPORTANT for any business.
Point 3 Target Audience
After you get the GOOD RESULT, it’s the time to moving forward. (Note: GOOD RESULT means more than 5 KG lose in a month, buyers like to see fast result instead of going to a Nutrition Course.)

According to Point 1, you must understand WHY YOU CAN’T LOSE WEIGHT. This is an important point because this point helps you to get target audience. You can try to find the potential customer who is actually has the same problem with you.
Point 4 Select Language
Language is the basic condition for communication and target the market. In Malaysia there are more than 3 languages, but please select 1 language as your target. You can select more than 1 language if you afford to work out the posts in the future.

Point 5 Analytics
You have to analyse before start the contents. You can find it out at Google Trend and fill in the keywords to analyse based on location, number of search, market trend.

Mark down the keywords and location in Excel Files, this will help you to save cost when run campaign in any Social Media.
Point 6 Choose The Social Media
Now, you have to choose which Social Media as your primary broadcasting method. Normally Facebook, Twitter, Instagram are the main choice. Normally I like to choose Instagram because it able to share out to more Social Media.

Sign up a new account or create new page for your business. For certain Social Media, you can VERIFY the account by provide the details. This help to increase the credibility of your business.
Now, you can start to share your testimonials with words and pictures.
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